Primer Grey: Strategic Minds + Sharp Designs

Fresh Thoughts
Other clients include /
  • Sparrow Bar + Cookshop
  • Spring Branch Mgmt District
  • Montrose Management District
  • Dynalloy Industries
  • Revival Market

01. Saint Arnold Brewery

We love working with local businesses, and we also really, really love good beer. You'd think we were accepting a marriage proposal from Tina Fey when Saint Arnold Brewery, our neighbor, and Texas' oldest craft brewery, called about taking on their packaging design. Pretty sure, we've never said yes so fast.


Saint Arnold Brewery decided to turn Weedwacker (previously a limited-edition "Movable Yeast" offering based on the Lawnmower recipe) into a permanent part of their beerfolio, and we went on our way turning the Lawnmower label design into an underlandscaped version of itself.

As things do when you're in a new relationship and there is beer involved, things started moving fast. Saint Arnold was ready to release DR9 as a seasonal pumpkin stout (Pumpkinator), and we were happy to oblige (see if you can find the hidden message). Since then we've helped Saint Arnold bring a variety of their labels to market, including Sailing Santa, Endeavour and Homefront IPA.

There's lots more in the works with these guys, most of which we can't talk about just yet. Stay tuned for updates.


Illustration, Packaging Design, Beer Tasting

02. Clark Cooper Concepts

When Houston restaurant duo Charles Clark and Grant Cooper were set to open their newest offering, they came to us to turn Acumen Design's branding into a website and digital communications. We were stoked to work with the combination of Clark Cooper Concepts and the folks at Acumen, and think the results speak for themselves.


Because the concept for Brasserie 19 was a modern reinvention of a traditional French brasserie, we focused on a very clean design where the food was always front and center. We managed food, space and editorial photo shoots and adapted our website design to single-subject email and e-newsletter templates.

Developing our initial engagement into a long term relationship, we have since been asked to duplicate the success of the Brasserie 19 project for the other two Clark Cooper restaurants, mainstay Ibiza and another new offering COPPA. We also recently launched a site for Clark Cooper Concepts itself, highlighting the owners, the company’s philosophy and all of their restaurants.


Web, Digital Communications, Social Media Consulting

03. Azur Salons

When Azur Salons, one of our longest standing clients, decided to open another location, Azur West | A Shu Uemura Salon, they took our previous definition of a full-service client to another level.


As with any business opening a re-branded second location, Azur Salons needed everything, and we were happy to oblige. We helped them create a cohesive brand image across both locations, working closely with mega-brand Shu Uemura, to maintain cross-brand consistency. This included a new logo, exterior signage and a full print collateral package. We even created a sweet two-in-one business card for the owners, allowing them to use one card but highlight either of the salons. Believe it or not, we even installed most of their interior signage and graphics.

With the launch of a new location in Houston’s West Ave development, it came time for an overall web property facelift for and the launch of a new site at The two refer to one another, and like the consistency of the service and quality of experience you find at each salon, offer the user similar user experiences, but each with its own unique moments of charm.

No appointment-based service business should be without a mobile friendly site, and we did just that. Straight to the point, we designed the UI around what mobile users were most inclined to do: book online, look for directions, or browse services. The result is two sub brands, distinct but consistent across devices.


Branding, Signage, Print, Web, JQuery, WordPress, Mobile, Other

04. Azur West Opening

Once all the hard work and construction were done, of course Azur West wanted to throw a party. In close partnership with our sisters at Colab, we made it happen and then some.


We put together minimalist black-on-black invites, event signage and art directed the whole event, from the model’s kimonos to their makeup. When we couldn’t find just the right fixtures or kimonos, we even custom designed and produced them. Colab rocked the event planning, invite lists, PR and event day logistics, generating 300+ smiling faces and multiple editorial placements.


Print, Art Direction, Event Production

05. TechCal

Tech Cal Recorders manufactures pressure and temperature recorders for the Oil and Gas pipeline industry.


When Tech Cal approached us about a website to highlight their new chart recorder design, we had seen Pelican® cases everywhere, but never converted into an industrial measuring device. We thought, “These things are badass.” By focusing on the single product and highlighting its attributes in a no-BS way, the site speaks directly to Tech Cal’s oilfield customer base like a sexy, web-based roughneck (yep, you read that right).


Branding, Experiential Design, Web, JQuery, WordPress

06. Hunter Gorham

Exotic destinations, beautiful terrain and worlds oceans away is the definition of why we do what we do.


Extreme destination photographer Hunter Gorham was in search of a team to take his images to the walls of homes worldwide, and what better way than through an interactive online store designed with the buyer in mind. With the makings of a global lifestyle brand in tow, the site design integrates products with associated videos, size and set options and the ability to view that image hanging on a wall in an actual room. We’re not stopping there though, we’re pushing the limits of Magento to bring the user build and drag-and-drop functionality for a truly customized purchasing experience.


Design, eCommerce, User Experience, Magento, JQuery, CSS3

07. Formers International

Another of our “full service” industrial clients, Formers International manufactures bag forming assemblies for the snack food and paper goods industries. Think Frito-Lay and Georgia Pacific.


Our initial engagement with Formers International was to design them a corporate website, which included an industry-first online ordering system attached to a giant product database and fully integrated with Since then, we have taken over all print collateral, print ad, digital communications and tradeshow strategy and design for them, including branding for their newest subsidiary OrbX Fabrication.


Web, Print, Digital Communications, Branding, Experiential Design,, WordPress

08. Greystone Alloys

Greystone Alloys is another of our “full service” clients, who specializes in high-temp alloy recycling.


When Greystone alloys came to us wanting a website that would legitimize them as a company in an often illegitimate industry, we knew we were going to have to think outside the box. Utilizing one of our amazing photog partners, we focused on artistic photography that was not only engaging, but showed the scale of Greystone’s operations and facilities. We currently handle all print collateral, print ad, digital communications and tradeshow strategy and design for these guys. Needless to say, they keep us pretty busy.


Web, Print, Digital Communications, Experiential Design, JQuery, WordPress

Strategic Minds. Sharp Designs /

We create and market media-agnostic brands and help existing brands find their foothold in an ever-changing, and increasingly digital, business landscape. Whether pre-launch identity development, a new website, email marketing strategy, print collateral or all of the above, we create measurable results, in a variety of media, for each and every client.

Meet The Team /

We’re a tight group. A family of sorts. We like to put smart people in the same room and collaborate on every step of every project. By engaging differing opinions, from strategy to copy to design, we strive to create the best end product possible, custom tailored to your needs. More brains = Better work.

But wait… There’s More!
  • Henry Ngo
    Giving basketballs their goosebumps since he was a tot.
  • Carra Sykes
    Bringing a little North Carolina flavor to H-town.
  • Rachel Flores
    Solving problems with a sonic screwdriver
  • Francois Chain
    Master of the vertical monitor setup.
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Chris is in active pursuit of living a highly-relevant life. Chris directs client strategy and creative at Primer Grey. He supports open source projects and technology literacy. He also hates pants. HATS AT WORK Facilitator, communicator, liaison, strategist, critical thinker, and font nerd. OTHER HATS Native Houstonian, serial volunteer, non-profit founder, student mentor, Child Advocate, TEDxHouston committee member, AIDS Foundation Houston mentor, dive bar fan, fine food fetishist, 3rd world traveler, fashion don’t, unapologetic dreamer. MS150 rider in training. LISTENING TO Smarter people. The voices in his head. José González. Pavement. Patti Smith. Dirty Beaches. BOOKMARKS Page 76 of Thomas Frank’s, The Conquest of Cool. Page 5 of Crime and Punishment. WHAT MAKES HIM SO SPECIAL Chris can pretty much karaoke anyone under the table. Seriously. No competition.

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A native Houstonian who detoured to New York before settling back south, Cliff brings a decade of sales, marketing, brand management and go-to-market strategy to the Primer Grey mix. AT WORK Managing Partner. Business Guy. Brand Guy. Copywriter. Designated energy drink and beer deliverer. OUTSIDE OF WORK Dad. Husband. BBQ aficionado and cook. Coastal Conservation Association. Outdoorsman and Duck Hunter (not the game). Tattoo Collector. LISTENING TO Everything Everything, Django Django, Charlie Winston, Morning Parade, C2C, The Black Keys BOOKMARKS pg. 182 of Gregory David Roberts', Shantaram. ADULT BEVERAGE Bishop's Barrel #2. Jameson.

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Jenn brings a motherly touch to the Primer Grey force as the Design Director/Sorceress, concocting great designs and team-winning strawberry lemonade. LOVES Dance. Typography. Fingernail Polish. Magnets. Note/sketchbooks. Music Festivals. Friends. Outdoor adventures. LISTENING TO Band of Horses. The XX. Spoon. Head and the Heart. A variety of 90's grundge goodness. And, always, Nelly. BOOKMARKS Smashing Magazine. Comm Arts. LogoPond. Reddit. The Best Designs. FOOD Anything with some meaty goodness. Sushi. Pizza for breakfast. Cheeseburgers. Chips. Thai. Well pretty much anything excluding mustard and onions. Paleo. ADULT BEVERAGE Yes.

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Mail Us /
2119 Dallas St. Unit 3, Houston, Texas 77003